REPORT

Planning Guide 2024: Revenue Operations

Get actionable insights from Forrester Research on how sales and revenue leaders can achieve better business performance with streamlined revenue operations in 2024.

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Why it matters

In Planning Guide 2024: Revenue Operations, discover some of the key challenges Forrester Research has identified for organizations moving into or optimizing a revenue-based operating model in 2024:

  • Lack of organizational alignment between sales, marketing, customer success and channel operations

  • Persistent data quality issues that prevent departments from acting in alignment

  • Inability to deliver personalized experiences through the customer lifecycle with existing technology 

What’s in the report

Explore Forrester Research’s advice for addressing these challenges, with specific, actionable insights on how to:

  • Invest in the right processes and people to scale revenue operations to meet customer and organizational needs

  • Identify areas that aren’t contributing to the organization’s core mission, and cut back on cost and effort

  • Exploit the opportunities of a changing economic landscape with well-placed experiments, including AI pilots

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