REPORT

Drive revenue with GTM ops

Aligning sales, finance, and operations teams is essential to success in an evolving business landscape. Here, we unpack how to finetune go-to-market operations to become truly customer-centric.

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Why it matters

Building and strengthening the capabilities of revenue operations brings many benefits to a business:

  • Drive revenue growth by connecting different teams to elevate the customer experience and simplify the buying process

  • Keep your reps happy by building accurate sales forecasting, capacity planning and quota and territory mapping based on reliable, up-to-date information 

  • Enhance collaboration and efficiency by unifying different teams around a set of common goals

What’s in the report

In this paper, Voiant identifies four key pillars of GTM ops development and explores tangible steps to take to improve your capabilities, including:

  • Managing operational teams to align sales operations, revenue operations and marketing operations

  • Building a robust data analytics foundation to provide new levels of insight to inform your strategy

  • Equipping teams with the right skills, knowledge and resources to perform at their best

  • Integrating technology solutions that help to cut down manual processes and connect seamlessly to keep the most up-to-date information at your fingertips.

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