How AI Technology Can Help The CFO In A Crisis

Finance teams

AI has caused both excitement and skepticism. Which side should you be on - can AI truly assist CFOs or is it just another passing trend?

Text Link
Priyaanka Arora
June 1, 2023

Create flexible and predictable sales forecasts

Pigment live product tour icon
Watch Pigment in action
Register now
How AI Technology Can Help The CFO In A Crisis


Since the launch of ChatGPT, there has been an enormous buzz surrounding AI. But is that deserved?

AI has been generating both excitement and skepticism. Which side should you be on - can AI truly assist CFOs in their roles or is it just another passing trend? 

In this article, we delve into the practical implications of AI for CFOs and explore how it can act as their right-hand in navigating uncertain times. 

Let's separate fact from fiction and uncover the real value AI holds for finance professionals.

Navigating Uncertain Times As a CFO

These days, the role of a CFO might be more critical than ever before. As we continue to navigate uncertainty, it becomes evident that the challenges at hand are formidable.

From the persistent threat of recession to record levels of inflation and the unsettling wave of tech layoffs, CFOs find themselves at the heart of it all, steering organizations through these tumultuous times.

One cannot underestimate the complexity of the CFO's job in such an environment. They are tasked with safeguarding the financial health of the organization while simultaneously optimizing efficiency and return on investment. It is a delicate balancing act, requiring astute decision-making, adaptability, and a keen understanding of the ever-changing market dynamics.

Thus far, we have managed to narrowly avoid a recession. The IMF’s managing director, Kristalina Georgieva, has even said the US will probably avoid a recession. However, the looming specter of economic downturn remains a constant concern, demanding the CFO's attention and strategic acumen.

Moreover, the unprecedented levels of inflation present yet another formidable challenge for CFOs. Rising prices and unpredictable market conditions demand proactive measures to mitigate the impact on the organization's bottom line.

CFOs must navigate this terrain with agility, leveraging their financial expertise to devise effective strategies that safeguard against the erosive effects of inflation.

The CFO’s role is becoming even more complex with the recent tech layoffs and industry disruptions. They balance cost-cutting with innovation. Analyzing, strategizing and making informed financial decisions are crucial. The CFO's resilience and foresight steer organizations towards sustainable growth by leveraging expertise, staying updated on market trends and fostering financial caution.

The Rise of AI

November 30, 2022 - it’s the day ChatGPT was released. A day that truly altered the course of human interaction and innovation. There was a world before ChatGPT and there is a world that emerged after.

Since its release, the AI landscape has witnessed a remarkable surge in the development and deployment of various AI tools. Its potential benefits have been linked to a multitude of areas, ranging from enhancing efficiency and maximizing return on investment to even allowing employees to get more work done in less time, potentially allowing companies to save on labor costs.

AI has become a critical enabler for organizations seeking to optimize their operations and strategic decision-making processes. As we delve deeper into the impact of AI on the role of CFOs, it becomes evident that this transformative technology holds immense potential for revolutionizing financial management and analysis. But how?

How AI Can Act As the CFO’s Right-Hand

Generative AI is especially impressive for CFOs. This technology empowers machines to create original content, such as images, text and even music, all by itself. Generative AI opens up a world of possibilities for financial services, enabling innovative approaches to personalized experiences, informed risk management and enhanced service speed.

ChatGPT is the perfect example of generative artificial intelligence. Ask it whatever you want and it will generate a comprehensive answer for you. “Tell me a joke about chicken nuggets” or “Analyze this income statement and tell me if anything’s off” - it all works.

But, getting started with AI in finance is not easy.

For risk-averse accountants and chief financial officers, embracing change can be challenging. However, with the advent of AI and advanced technologies, adapting becomes crucial to avoid being left behind. Finance professionals naturally prioritize managing risk - especially in a rapidly evolving technological landscape. 

While AI technology may outpace regulations, CFOs desire transparency in information sharing and the establishment of appropriate guardrails. Thanks to the integration of AI and automation, finance functions will see a shift towards hiring employees with diverse backgrounds, rather than solely finance or accounting expertise.

Successful integration of AI technology often begins with small wins, gradually expanding to larger projects. So, let’s take a look at some examples of how you, as a finance professional, can start implementing AI today. See how AI can help you achieve successful finance transformations.

Example 1: Automating Data Analysis

AI can revolutionize your auditing process, as it can automate data analysis and risk assessment. This allows you to improve accuracy and efficiency in their work. Large financial datasets can be processed and analyzed at a rapid pace, reducing the time and effort required for manual review. 

This enables auditors to focus their attention on exceptions and anomalies, increasing the effectiveness of audits. AI systems can also identify patterns and trends in financial data, flagging potential risks and anomalies that may indicate fraudulent activities or non-compliance. 

Using AI to automate data analysis cuts the time spent on manual data reconciliation by significant margins, allowing you to spend time on the higher level activities.

Example 2: Financial Planning

AI has the potential to revolutionize financial planning by offering optimized strategies and personalized insights. Using advanced algorithms, AI can analyze extensive financial data to generate tailored plans that align with your company’s goals

These AI systems can consider various scenarios and variables, optimizing investment portfolios, yearly budgets and savings strategies for maximum returns and long-term financial success. 

By using AI to partially automate financial planning, you can 10x the output of the financial analysts on your team. 

Example 3: Improved Efficiency

Financial professionals can also use AI to improve operational efficiency and decision-making processes. AI chatbots can handle customer service, providing timely and accurate responses while freeing up human professionals to focus on more complex tasks. 

Additionally, AI algorithms can automate data entry, extraction and analysis, reducing manual errors and improving the speed of financial data processing. Through machine learning techniques, AI systems can analyze historical data, market trends and customer behavior to provide valuable insights for decision-making. 

Using AI improves your team’s efficiency by huge multiples, meaning you and your team can spend less time on the repetitive things like data entry, and more time on the things that really matter.

In short, the possibilities are truly endless.

How to Get Started Implementing AI As a CFO

At Pigment, we believe the future of business planning will be completely reshaped by AI. Our goal has always been to make planning easier and accessible for everyone, enabling leaders to make informed decisions. With the announcement of Pigment AI, we are taking a significant step forward in revolutionizing business planning.

We don't envision a world where AI-powered robots make all the decisions. Instead, we see AI as a trusted right-hand, working alongside humans to elevate decision-making and productivity. Using Pigment AI will save you time, enable smarter reporting, facilitate scenario planning and streamline execution, making your workflows even more effective.

Closing Thoughts

The role of CFOs has never been more critical as now, in these uncertain times. The challenges you face, from recession threats to inflation and technological disruptions, demand strategic acumen and adaptability. However, the rise of AI presents an opportunity to revolutionize financial management and analysis forever.

By embracing AI, CFOs can:

  • automate data analysis
  • enhance auditing processes
  • optimize financial planning
  • improve efficiency
  • … and so much more 

As a CFO, it is crucial to explore how to implement AI today and leverage its transformative power. A great starting point is to learn more about Pigment AI, a cutting-edge solution that streamlines business planning, enhances decision-making and saves valuable time. 

Embrace the future of financial management by embracing AI, and discover how Pigment AI can empower you and your organization to thrive in today's uncertain but exciting landscape.

Learn from Finance leaders at Warner Bros, Deloitte and more.

Register now

Join our Live Tour Series

Save your seat

Related articles