Pigment Raises $88M Series C to Redefine Business Planning

Since we founded Pigment in 2019, we’ve helped business leaders address crucial challenges; navigating economic uncertainty, boosting efficiency in strategic decision making, and preparing for a new, innovative era of business planning.

When we started the company, there was an evident gap in the market. But we didn’t know then what we know now: that this gap would keep growing alongside the pace of change in global conditions.

Pigment is now more critical than it was back then; more critical than ever. We’re uniquely positioned to facilitate navigating a changing world — the “new, new normal”, where agile, instantaneous planning is a necessity to bring people, data, and processes together.

Today, we’re privileged to share that we’ve raised our $88M Series C, led by ICONIQ Growth, bringing our total funding up to $248M. We're absolutely thrilled to power ahead with our mission of redefining business planning, fueled by this new funding.

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Funding follows strong growth trajectory and product innovation

Our journey has been marked by some remarkable milestones. Over the past year, our user base increased by 10x and we have been honored to have earned the trust of notable companies such as Klarna, Miro, PVH (including brands such as Tommy Hilfiger and Calvin Klein), Airtable, Figma, Webhelp, and Poshmark, who have chosen Pigment as their preferred solution.

We are also excited about our progress in North America and our partnerships with larger enterprises. Recognizing the potential for Pigment to create a meaningful global impact and endure for the long term, we carefully selected ICONIQ Growth as our funding partner for this latest round.

What truly inspires us is the shared vision we have with ICONIQ Growth—a commitment to shaping a future that makes a lasting difference. Through our partnership, we aim to continue pushing boundaries and driving innovation.

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Further North America expansion key facet of Pigment’s objectives

In 2022, we made a deliberate decision to increase our focus on the US market, which has yielded significant results. As a result, we have strengthened our presence in North America, welcoming new customers such as Brex, Gong, ClickUp, and Evenflo into the Pigment family.

To support our growth in the US and Canada, we have strategically hired experienced leaders in key positions. Notably, Sean Brophy, our Global Head of Sales, joined us from Alteryx, where he successfully led enterprise sales. Additionally, Vanessa Brangwyn, our Global Head of Customers, brings her expertise as the former Chief Customer and Revenue Officer at Achievers. These strategic senior leadership hires further strengthen our capabilities and drive our commitment to customer success in North America.

“Our Series B+ announcement in September 2022 was a testament to the substantial investments we had already made in the US and Canada. However, we didn't stop there; we have been continuously fueling our expansion efforts in a responsible manner. Today, our dedicated North America team consists of over 70 talented individuals, further solidifying our commitment to the region. We have also established a new office in Toronto, demonstrating our dedication to serving our North American customers.” - Sean Brophy, Global Head of Sales, Pigment

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Pigment to invest in AI, automation, and enhanced sales & HR planning capabilities

We are incredibly passionate about the power of intuitive product experiences in driving accessible planning. From the very beginning, our mission has been to unite people, data, and processes within a single platform, empowering them to plan, make informed decisions, and adapt to change seamlessly.

With the recent introduction of Pigment AI, we are taking our commitment to the next level. Our determination to develop a chat-like interface that automates tasks, facilitates user onboarding, and provides easy access to Pigment is unwavering. We firmly believe that this advancement will enable companies to maintain resilience and agility in an ever-changing business landscape.

Furthermore, the capital we have acquired will fuel the expansion of Pigment's capabilities. We are dedicated to enhancing our features specifically tailored to HR and Sales Planning. Among these enhancements are territory heat maps and automated workflows, designed to streamline collaboration in budgeting, planning, and reporting cycles. By focusing on these areas, we are propelling Pigment towards its goal of enabling more employees and teams to collaborate seamlessly in real time throughout planning cycles.

The possibilities that lie ahead are truly exciting as we continue to push boundaries and revolutionize the way organizations plan and adapt. Together, we are shaping a future where planning is integrated, intuitive, and adaptable.

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Pigment unlocks efficiency, confidence, and resilience to combat turbulent economy

Since we started Pigment, each new day has brought different challenges and opportunities we haven't always anticipated. We've had to move fast and quickly adapt our plans, at times, overnight. We regularly encounter the same challenges we're helping our customers solve.

Yet many businesses today aren't as lucky as we are, and are still held back by rigid, inflexible tooling.

Pigment is unlocking capabilities vital for leaders addressing challenges our customers encounter every day, such as weighing the consequences of any what-if scenario in an instant and pivoting from strategy to execution seamlessly.

With this new round of funding, and through the support of our community, we’re proud to lead the revolution of integrated, adaptable, and intuitive business planning and analytics.

To learn more about how Pigment can redefine your organization’s business planning, contact us to request a demo or watch a live product tour.